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Return to: 2009 News Releases
SAN DIEGO, CA, April 29, 2009 -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, has now expanded its Ci Pipeline lead generation service to include tracking of major software initiatives being planned at more than 75,000 North American business locations. The software initiatives identified include major purchases such as deploying application server software, business intelligence, customer relationship management (CRM), database management and document management software solutions. More than 3,200 initiatives with projected budgets ranging from $75,000 - $280,000 were identified in the first quarter of 2009 totaling more than $436 million in purchase intentions over the next twenty-four months.
According to Forrester Research, Inc. ("US IT Market Outlook: Q1 2009," March 31, 2009), software products that help save money -- whether in business processes or in IT operations -- will do relatively well in 2009. Thus, Harte-Hanks believes software purchasers represent an important area of opportunity for its clients, which include global information technology and telecommunications vendors.
"During the extensive research process that is the cornerstone of Ci Pipeline, we discovered several important trends reflecting how companies are adapting to the turbulent global economy," said Tino Kokkinos, managing director at Harte-Hanks Market Intelligence. "One trend is that businesses are now focusing on major software purchases to leverage the latest innovations in IT hardware, so they can keep current and competitive."
Ci Pipeline also addresses other market shifts that are on-point with the Forrester research including data about purchases for outsourcing initiatives in the areas of application support, software integration, and programming services. During the first quarter of 2009, Ci Pipeline has identified over $3 billion in 78 categories of planned technology expenditures, including purchases in computer hardware, software, storage, networking and telecommunications initiatives.
In addition to tracking technology spending initiatives, Ci Pipeline identifies the exact locations of the initiatives as well as budget, decision-maker, and purchasing timeframe. These decision makers include senior IT/PC/network/security/business and software applications managers. After undergoing a rigorous quality control process at Harte-Hanks, an opportunity alert including budget, authority, need and timing (BANT) information is then pushed directly to the seller's desktop or mobile phone inbox.
"Ci Pipeline is more than a product, it's a service," said Randy Ilas, vice president of product development at Harte-Hanks Market Intelligence. "We're not only delivering real-time, qualified leads. We're delivering comprehensive, actionable intelligence that can help our customers increase productivity and make better, more-timely decisions about their target customers."
Harte-Hanks is planning to extend the Ci Pipeline service to include European and mid-market spending initiatives by June 2009.
More information on Harte-Hanks Ci Pipeline is available at: http://www.citdb.com/cipipeline.htm
Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.
Every month, the Harte-Hanks Market Intelligence division completes telephone-based interviews with more than 50,000 information technology (IT) buyers and influencers to build the Ci Technology Database (CiTDB), the largest and most in-depth business technology database of its kind. The database monitors installed technology and spending plans at nearly 600,000 business, government and institutional sites in North America, Asia-Pacific, Europe and Latin America. This technology content is combined with the tracking of 2 million IT decision makers and chief-level executives, allowing CiTDB customers to find the right opportunity with the right decision-maker and to act on it efficiently and effectively.
* Planned purchase amounts are stated in U.S. dollars and are based on recent March 2009 exchange rates where applicable.
Return to: 2009 News Releases