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Return to: 2009 News Releases
SAN DIEGO, July 1, 2009 -- Harte-Hanks, Inc. (NYSE:HHS), a worldwide direct and targeted marketing company, has expanded its business market intelligence to include new IT spend estimates and installations in networking, storage and telecommunications for more than 15 million business locations throughout North America and Europe. Technology vendors can now target individual businesses based on the likelihood that they have T1, T3 or OCx network lines, Wide Area Networks, ATM Frame Relays, Ethernet, Multiprotocol Label Switching, Direct Attached Storage, Storage Area Network, Network Attached Storage, and tape libraries.
Using its proprietary Ci Wholemarket methodology, Harte-Hanks has extended the reach of its market intelligence beyond the Fortune 1000 companies traditionally targeted by technology vendors. "Sifting through the myriad of small and medium businesses that represent the mid-market for technology products and services has always been an issue for our customers," said Tino Kokkinos, managing director of Harte-Hanks Market Intelligence. "This is especially true in today's market where market saturation and a slowing economy are forcing our clients to pursue the mid-market opportunity as never before."
Harte-Hanks estimates that there are over 3 million businesses ranging in size from 10 to 100 employees that represent over $117 billion in technology spend potential. Ci Wholemarket allows technology vendors to target specific business locations based on IT spend estimates in six areas: hardware, software, storage, telecommunications, IT services and outsourcing as well as budget for new and replacement equipment.
"Ci Wholemarket is a comprehensive view of the North American market for IT, telecom and datacom infrastructure," said Kevin Duffy-Deno of KDD Analytics, a research and analysis firm. "It's particularly valuable to technology vendors because rather than starting at the top or aggregate level, this view is constructed from the ground up. The building block is the company site-level, and starting at this level allows the Ci Wholemarket estimates to be aggregated as the user sees fit: up to the enterprise level; to an industry level; and ultimately to the 'whole market' view."
"This multifaceted nature of Ci Wholemarket makes it a powerful offering," Duffy-Deno added, "because it allows users to engage in tactical analyses, such as prospecting and lead scoring as well as more strategic analyses, such as market sizing and market share."
"We believe that Ci Wholemarket will provide a particular boost to technology companies that have traditionally lacked the resources to build these types of estimates on their own," said Tino Kokkinos," and that Ci Wholemarket provides marketers with the segmentation and opportunity sizing tools they need to dramatically improve the productivity of their marketing investments."
Ci Wholemarket was developed by Harte-Hanks leveraging over 40 years of experience in collecting and verifying key market data for the Ci Technology Database. More information on Harte-Hanks Ci Wholemarket is available at: http://www.citdb.com/wholemarket.htm.
Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.
Every month, the Harte-Hanks Market Intelligence division completes telephone-based interviews with more than 50,000 information technology (IT) buyers and influencers to build the Ci Technology Database (CiTDB), the largest and most in-depth business technology database of its kind. The database monitors installed technology and spending plans at nearly 15 million business, government and institutional sites in North America, Asia-Pacific, Europe and Latin America. This technology content is combined with the tracking of 2 million IT decision makers and chief-level executives, allowing CiTDB customers to find the right opportunity with the right decision-maker and to act on it efficiently and effectively. Visit http://www.citdb.com.
Return to: 2009 News Releases