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CLIENT: HARTE-HANKS MARKET INTELLIGENCE

Oct. 29, 2012: Computing Now

Q2 2012 Technology Purchase Index (TPI) Update

The TPI for overall technology purchases increased 1.9% between Q42011 and Q12012 reflecting slow but steady growth in the planned IT purchase intentions for business, education and institutions in the United States and Canada. Based on approximately 10,000 surveys conducted with technology decision-makers monthly by Harte-Hanks, the TPI also indicates these additional technology trends:

  • Cloud computing purchase intentions remain strong, with new cloud services and companies still entering the market daily.
  • Hardware and software are holding steady as companies continue to make investments in new virtualization platforms and storage to meet the growing demands of big data.
  • The Virtualization Index shows almost no change, reflecting that the vast majority of companies have already virtualized their servers to some degree, and are now focusing on virtualizing large, enterprise applications.


Return to: 2012 Feature Stories