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SAN DIEGO, Feb. 2, 2012 – Harte-Hanks, Inc. (NYSE:HHS), a worldwide direct and targeted marketing company, announced today that Randy Ilas has been promoted to general manager for Harte-Hanks Market Intelligence. Ilas will oversee development of Harte-Hanks database and market intelligence products and delivery systems, including the company's flagship products, the Ci Technology DatabaseTM (CiTDB) and CiPipelineTM Lead Generation Service.
"During his tenure with Harte-Hanks, Randy has demonstrated exceptional insight and understanding of what motivates the business buying market and then translating those observations into strategic programs that drive marketing and sales results for Harte-Hanks' technology clients," said Andrew Boyd, group managing director of Harte-Hanks Technology Market Solutions. "As general manager he'll continue to leverage these leadership skills and help Harte-Hanks create and refine products that meet the specific needs of this specialized market."
Prior to his promotion, Ilas served as Harte-Hanks' vice president of product development and marketing for eight years. Under his direction, the company has made significant advancements to its market intelligence and delivery systems including the expansion of the Ci Technology Database from 150,000 records to more than 4 million business locations and the launch of the Ci Pipeline lead generation service designed specifically to meet the needs of today's technology sellers.
Ilas has more than 15 years of experience in developing and marketing information products with companies such as DataQuick Information Systems and Claritas. As director of product development for DataQuick, Ilas led overall product development strategy of products aimed at research, marketing, valuation, and determining analytic needs of target markets. As business data product manager for Claritas, he integrated business aspects of the national business database product into a site analytics product line, and served as product manager for the company's economic forecasting product.
Ilas holds a Bachelor of Arts in Economics and a Masters Degree in Political Science from San Diego State University. He is a frequent speaker at industry events including most recently DMA2011 and CommNexus San Diego.
Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
The Harte-Hanks Market Intelligence division monitors installed technology and spending plans at business, government and institutional sites in North America, Asia-Pacific, Europe and Latin America. This technology content is combined with the tracking of IT decision-makers and chief-level executives, allowing its customers to find the right opportunity with the right decision-maker and to act on it efficiently and effectively. Visit http://www.citdb.com/ or call (800) 854-8409.
This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, Ci Pipeline®, Ci Technology Database™, Ci TechLeads™, Ci DemandGenSM and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.
Return to: 2012 News Releases