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SAN DIEGO, CA – May 30, 2012 – Harte-Hanks, Inc. (NYSE:HHS), a worldwide direct and targeted marketing company, has expanded its Ci Pipeline® lead generation service to include tracking of security surveillance purchasing initiatives being planned at business, government and education locations throughout the United States and Canada. Tracking includes initiatives in both hardware and software related to surveillance.
"Lots of businesses have closed-circuit monitoring systems everywhere now, and the costs to deploy them and the associated hardware, storage and software costs keep getting lower," said Randy Ilas, general manager of Harte-Hanks Market Intelligence. "It's no wonder that we're seeing interest in this practice come up so frequently in our research."
Based on initial surveys recently completed by Harte-Hanks, which were drawn from a pool of one million locations across 14 vertical markets, approximately 1 in 9 businesses have either already installed or are planning a security surveillance initiative. These markets include government agencies, educational institutions, banking, wholesalers and retailers.
"Surveillance used to be about securing the super computer or the bank vault. Now the emphasis is shifting to securing a company's intellectual property, and the monitoring of the public that interacts with the business," said Ilas.
The data collected includes initiatives at all stages of implementation, from those planning purchases within a year to those expanding existing initiative(s) across multiple locations. In addition to identifying planned technology investments, Ci Pipeline pinpoints the exact location of the initiatives as well as budget, decision-maker, and purchasing timeframe.
"Marketers have a tremendous opportunity to capitalize in this arena," Ilas added. "Not only did we find that businesses are planning new security initiatives, our intelligence reveals upgrades to existing hardware, software and storage to accommodate their needs. That provides a wide array of entry points for solution providers across the entire spectrum."
In addition to tracking security surveillance initiatives, Ci Pipeline tracks planned investments for 67 technologies including cloud computing, hardware, software, networking and telecommunications. Since January 2012, more than 41,000 initiatives have been identified totaling more than $2.4 billion in planned technology investments within the next 24 months.
More information on Harte-Hanks Ci Pipeline is available at: http://www.citdb.com/cipipeline.htm
Harte-Hanks® is a worldwide direct and targeted marketing company that provides multichannel direct and digital marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. The Harte-Hanks Market Intelligence division monitors installed technology and spending plans at business, government and institutional sites in North America, Asia-Pacific, Europe and Latin America. This technology content is combined with the tracking of IT decision-makers and chief-level executives, allowing its customers to find the right opportunity with the right decision-maker and to act on it efficiently and effectively. Visit http://www.citdb.com/ or call (800) 854-8409.
This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, Ci Pipeline®, Ci Technology Database™, Ci TechLeads™, Ci DemandGenSM and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.
Return to: 2012 News Releases