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Return to: 2015 News Releases

Washington State PTAC Hosts Proposal Writing Workshops

KENT, WA, Jan. 16, 2015 Lorraine D'Ignazio, founder of MarkeTrainer an Oregon-based business consulting firm will lead three all-day RFP training programs focused on winning government contracts by using their exclusive SIP Process to analyze Requests for Proposals (RFPs) and write successful proposals. The 8-hour sessions are being held by the Washington State Procurement Technical Assistance Center (PTAC) on Jan. 22, Feb. 9 and Feb. 13 in Kent, Spokane and Vancouver, respectively.

"Government RFPs are the most complex, intimidating breed of RFPs, and always challenging, especially for small businesses," D'Ignazio says. "They're highly focused and detailed, down to the last letter, and require responses that are just as laser-focused.

"I developed the SIP Process© more than 25 years ago and have been teaching it ever since. It was then, and continues to be, an effective proposal-writing process that demystifies RFPs and can help seasoned business owners, as well as newcomers to this specialized field, succeed."

"Once someone has mastered this technique, they'll be fully equipped to respond to any type of RFP, for any type of proposal and for any type of client," D'Ignazio notes.

The SIP Process©, MarkeTrainer's exclusive, winning approach to breaking down an RFP, focuses on three key areas: separating the contents of the RFP; interpreting and integrating the RFP instructions and criteria; and preparing a detailed, highly targeted outline before writing begins. In addition to focusing on winning government contracts, the Washington training sessions will offer insights about strategy, company positioning and how to identify a company's unique strengths they can leverage to set them apart from the competition in any industry.

D'Ignazio is presenting workshops to include the SIP Process at three Washington locations:

Jan. 22, 2015 8 a.m. 5 p.m.
Green River Community College - Kent Station Campus
417 Ramsay Way
Kent, WA 985032
Register here

Feb. 9, 2015 8 a.m. 5 p.m.
Spokane Falls Community College
3410 W. Fort George Wright Drive
Spokane, WA 99224
Register here

Feb. 13, 2015 8 a.m. 5 p.m.
Kiewit Infrastructure West Co.
2200 Columbia House Blvd.
Vancouver, WA 98661
Register here

For more information about registering for these events, contact Traci Hansen at thansen@thurstonedc.com or 360-754-6320.

For more information about MarkeTrainer's SIP Process© or other business consulting services, visit www.marketrainer.com.

About MarkeTrainer

MarkeTrainer is a sales and marketing training resource offering online training courses, webinar programs, classroom training events and business consulting services. The company was founded in 1999 by Lorraine D'Ignazio, who has more than 30 years of professional experience in sales and marketing, including leading and managing multimillion dollar proposals; strategic planning; penetrating new markets; and teaming strategies and negotiations. MarkeTrainer's clients have included architectural, engineering, construction, and a variety of manufacturing companies, as well as law firms and government agencies throughout the U.S. and in Mexico. View the company blog, "The Monday Morning Marketer."

About the Washington State Procurement Technical Assistance Center (PTAC)

The Washington PTAC works to give businesses the opportunity to thrive in the government-contracting marketplace. Washington PTAC's mission is to increase the number of government contracts awarded to Washington firms so that those firms can grow. They provide no cost, confidential, one-on-one technical assistance in all aspects of selling to federal, state, and local governments. http://washingtonptac.org/

Return to: 2015 News Releases