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Return to: 2022 Feature Stories

CLIENT: UNIPHY

Apr. 27, 2022: Cars Yeah

Jim Nicholas

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Jim Nicholas is the CEO of Uniphy, the leading provider of 3D smart-surface technology. The technology unifies non-conductive, finger pressure touch sensing with the integration of physical HMI features including dials, buttons & sliders. Jim was CEO of MIPS Technologies, leading the transition out of Imagination Technologies into a standalone entity. He was the Executive Vice President & MIPS Business Unit General Manager, GM of STMicroelectronics’ Microcontroller Division, VP of Marketing for ARM’s Processor Division, VP & GM of Processors Subsystems & Productivity group for ST-Ericsson and VP of Marketing for Toumaz Ltd. He is founder/owner of AutonomyN LLC a Strategic & Operations Services Consultancy & a board member of Silexica.

SHOW SPONSORS

Covercraft    •   American Collectors Insurance   •   Autogeek   •   Linkage Magazine   •    Techforce Foundation    •   RPM Foundation 

INSPIRATION

The opportunity to be a disruptor in the tech world.

CHALLENGE 

In the early 1990s Jim set up a design team in a business around communications chips but the technology didn’t work.

SPECIAL VEHICLE

Panamera by Porsche and a BMW 8 Series

BOOK RECOMMENDATION

The Bomber Mafia by Malcolm Gladwell

PARTING WORDS OF WISDOM

There are stages in your life where you have to do the work but there will come a point where it will all click into place. And at that point try and increase the percentage of time in your day that you are having fun.

WHERE TO FIND JIM

Uniphy

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Return to: 2022 Feature Stories