"An author's literary productions should be his own, and in form and style should constitute a style of their own."

--Zu Rong, Northern Wei Dynasty

Articles

Neal Leavitt, principal of Leavitt Communications, also serves as a contributing editor to a number of technology and interactive marketing publications. Here's a small sampling of stories he's written over the past few years:


IEEE COMPUTING NOW

Surprising Marketing Lessons from the Pet Industry (Feb. 3, 2017) (PDF)

Useful Gadgets, Wacky Gizmos; Par for CES (Jan. 16, 2017) (PDF)

Millennials Discovering, Buying New Works of Art Online (Oct. 3, 2016) (PDF)

Warehouse Robots Boosting Productivity - and They Don't Call in Sick (Sept. 29, 2016) (PDF)

Digital Trading Cards Growing in Popularity - Bubble Gum Not Included (Aug. 25, 2016) (PDF)

Smart Appliances Are on the Rise (July 29, 2016) (PDF)

Driverless Cars Are Coming - a Paradigm Shift (June 30, 2016) (PDF)

Got Game? Analytics May Help Those Weekend Duffers (May 21, 2016) (PDF)

Technology's Making Smart Clothing Even Smarter (Apr. 25, 2016) (PDF)

Biometrics Making Inroads with Financial Institutions (Mar. 30, 2016) (PDF)

Telematics On Cusp of Widespread Adoption (Feb. 2, 2016) (PDF)

Advances in Affective Computing Expected to be Game Changers in Many Verticals (Dec. 24, 2015) (PDF)

Will Robo-Advisors Invade the Financial World? (Nov. 30, 2015) (PDF)

Keep on Truckin' - Mobile Apps Moving on Down the Road (Oct. 30, 2015) (PDF)

Farmers Embracing Technology to Improve Agriculture (Sept. 29, 2015) (PDF)

Mobile Ad Revenues Steadily Increasing but Challenges Abound (Aug. 31, 2015) (PDF)

Shooting the Messenger: Anti-Drone Defense Systems Becoming Big Business (July 28, 2015) (PDF)

Is It Time Now for Smart Guns? (June 23, 2015) (PDF)

Internet of Things Upending Manufacturing (May 20, 2015) (PDF)

Drones Poised for Commercial Takeoff (March 31, 2015) (PDF)

Car Hacking: How Safe Are You Behind the Wheel in Today's Digital Society? (Feb. 25, 2015) (PDF)

Useful or Useless? CES a Showcase for Offbeat Gadgets (Jan. 28, 2015) (PDF)

High-Tech Ordering Becoming the Norm at Both Mainstream and Fast-Food Restaurants (Dec. 1, 2014) (PDF)

Classroom Technology Changing the Way Kids - And Adults Learn (Oct. 30, 2014) (PDF)

Smart Cities: The Future Is Now (Oct. 3, 2014) (PDF)

3D Printing Opening the Doors to Counterfeiters (Sept. 1, 2014) (PDF)

Organ-on-a-Chip Could Aid Drug Discovery, Be the Shape of Medicine to Come (July 23, 2014) (PDF)

Selfies: Evolving Technology May Be a Boon for Business (June 25, 2014) (PDF)

Israeli Semiconductor Industry Continues to Thrive, but Some Clouds May Be on Horizon (May 30, 2014) (PDF)

Getting Help from the Home Country Proving Essential for Foreign Startups in the U.S. (April 18, 2014) (PDF)

Internet of Things Evolving Into a Game Changer (March 26, 2014) (PDF)

Prime Time for Wearable Devices? (Feb. 18, 2014) (PDF)


IEEE COMPUTER

Today’s Mobile Security Requires a New Approach (November 2013) (PDF)

Storage Challenge: Where Will All That Big Data Go? (September 2013) (PDF)

Hybrid Clouds Move to the Forefront (May 2013) (PDF)

A Technology that Comes Highly Recommended (March 2013) (PDF)

Bringing Big Analytics to the Masses (December 2012) (PDF)

Big Iron Moves Toward Exascale Computing (November 2012) (PDF)

Are Mobile Payments Ready to Cash in Yet? (September 2012) (PDF)

Will Power Problems Curtail Processor Progress? (May 2012) (PDF)

Internet Security Under Attack: The Undermining of Digital Certificates (December 2011) (PDF)

IPv6: Any Closer to Adoption? (September 2011) (PDF)

Mobile Security: Finally a Serious Problem? (June 2011) (PDF)

Payment Applications Make E-Commerce Mobile (December 2010) (PDF)

Network-Usage Changes Push Internet Traffic to the Edge (October 2010) (PDF)

Researchers Fight to Keep Implanted Medical Devices Safe from Hackers (August 2010) (PDF)

Will NoSQL Databases Live Up to Their Promise? (February 2010) (PDF)

Anonymization Technology Takes a High Profile (November 2009) (PDF)

Complex-Event Processing Poised for Growth (April 2009) (PDF)

Is Cloud Computing Really Ready for Prime Time? (January 2009) (PDF)

High-Stakes Battle Rages in Graphics-Chip Marketplace (October 2008) (PDF)

Application Awareness Makes Storage more Useful (July 2008) (PDF)

Will IEEE 802.1X Finally Take Off in 2008? (March 2008) (PDF)

The Changing World of Outsourcing (December 2007) (PDF)

For Wireless USB, the Future Starts Now (July 2007) (PDF)

Vendors Fight Spam's Sudden Rise (March 2007) (PDF)

Browsing the 3D Web (September 2006) (PDF)

Will Recommendation Technology Boost E-Commerce? (May 2006) (PDF)

Will Proposed Standard Make Mobile Phones More Secure? (December 2005) (PDF)

Instant Messaging: A New Target for Hackers (July 2005) (PDF)

Mobile Phones: The Next Frontier for Hackers? (April 2005) (PDF)

Are Web Services Finally Ready to Deliver? (November 2004) (PDF)

Scob Attack: A Sign of Bad Things to Come? (September 2004) (PDF)

Will Interoperability Problems Give IP Telephony a Busy Signal? (March 2004) (PDF)

Two Technologies Vie for Recognition in Speech Market (June 2003) (PDF)

Will Wireless Gaming Be a Winner? (January 2003) (PDF)

Let's Hear It for Audio Mining (October 2002) (PDF)

Data Mining for the Corporate Masses? (May 2002) (PDF)

3D Technology: Ready for the PC? (November 2001) (PDF)

Linux: At a Turning Point? (June 2001) (PDF)

Malicious Code Moves to Mobile Devices (December 2000) (PDF)

Whatever Happened to Object-Oriented Databases? (August 2000) (PDF)

Will WAP Deliver the Wireless Internet? (May 2000) (PDF)

Domain Name Solution Causes New Problems (October 1999) (PDF)

Online 3D: Still Waiting After All These Years (July 1999) (PDF)

Will 1999 Be the Year of IP Telephony? (March 1999) (PDF)


RTC MAGAZINE

USB: 3.0 Taking Hold and Gearing for the Future (December 2011) (PDF)


IMEDIACONNECTION.COM

How AR is Changing the Way Consumers Shop (Aug. 26, 2016) (PDF)

E-commerce Pushing Boundaries with Marketers and Customers (July 28, 2016) (PDF)

Supermarkets Change Up Their Online and In-store Biz Models to Lure Customers (June 30, 2016) (PDF)

How Sensory Marketing Entices the Senses (May 31, 2016) (PDF)

How Marketers are Reaching Out to Night Owls (Apr. 28, 2016) (PDF)

How the Internet of Food is Driving Food Marketing (Mar. 31, 2016) (PDF)

E-Commerce Environment Still Facing Supply Chain Challenges (Jan. 31, 2016) (PDF)

Internet of Things Upending Real Estate Industry (Dec. 26, 2015) (PDF)

Not Your Neighborhood Community Bank Anymore (Nov. 27, 2015) (PDF)

Marketing Baseball Cards: Bubble, Boom or Bust? (Oct. 30, 2015) (PDF)

Blockchain Technology Poised to Shake Up Main Street and Wall Street (Sep. 28, 2015) (PDF)

Emerging Technologies Showcased at SIGGRAPH 2015 Could Be Tomorrow's Products (Aug. 20, 2015) (PDF)

Can Technology Help Solve California's Drought? (July 26, 2015) (PDF)

The Robot Swarm Is Upon Us (June 28, 2015) (PDF)

Discreet Affairs Sites Generating Gobs of Revenue - and Controversy (May 30, 2015) (PDF)

Marijuana Industry Growing Like A…Well…Weed (Apr. 22, 2015) (PDF)

You Can't Hide from Your Apps - They Know Where You Are (Mar. 31, 2015) (PDF)

Women in Tech Industry Still Facing Career Challenges (Feb. 25, 2015) (PDF)

Maybe You Deserve This Match (Jan. 28, 2015) (PDF)

eSports Racking Up Billions of Viewer Hours - and Dollars (Dec. 27, 2014) (PDF)

Technology Transforming the Fashion Industry (Nov. 27, 2014) (PDF)

2015 Just Around the Corner: So What's the Skinny on Digital Marketing Trends? (Oct. 26, 2014) (PDF)

Car and Truck Makers Need to Emphasize Their Vehicles Are Digitally Safe (Sep. 29, 2014) (PDF)

Up Up and Away: Commercial Drone Market Ready for Take Off (Aug. 30, 2014) (PDF)

Selling Your Personal Data: Is It Worth It? (July 20, 2014) (PDF)

Social Media Helping Level the Playing Field for Craft Breweries (June 29, 2014) (PDF)

Google Data Protection Opinion May Ruffle Feathers of Businesses Worldwide (May 30, 2014) (PDF)

CEOs and Twitter: The Good, the Bad, and the Ugly (Apr. 30, 2014) (PDF)

GDC 2014: Reflections and Ruminations (Mar. 25, 2014) (PDF)

Web/Text Messaging Jargon Rules the Biz World (Feb. 28, 2014) (PDF)

Your Next Chauffeur May Be Your Car (Jan. 29, 2014) (PDF)

Infographics Accelerating Online Marketing Efforts (Dec. 28, 2013) (PDF)

Hot Stuff for 2014 (Nov. 24, 2013) (PDF)

Making Money in the 4K/UHD Ecosystem (Oct. 23, 2013) (PDF)

2014 Social Media/Online Marketing Trends: What's Coming Down the Pike (Sep. 25, 2013) (PDF)

San Diego Tech Startups Making Their Mark - With a Little Networking Help (Aug. 31, 2013) (PDF)

Emerging Technologies at SIGGRAPH 2013 Could Yield New Markets Tomorrow (July 28, 2013) (PDF)

Sunny Outlook for Solar Industry (July 21, 2013) (PDF)

Ad Retargeting Enjoying Resurgence (June 23, 2013) (PDF)

3D Printing Poised to Be Next Business/Marketing Paradigm Shift (May 25, 2013) (PDF)

Getting the Skinny on Mobile Device Design Issues and Opportunities (Apr. 23, 2013) (PDF)

Geeks Shall Inherit the (Virtual) Earth - GDC 2013 Bits/Bytes (Mar. 31, 2013) (PDF)

Social Media and the Amber Nectar (Feb. 23, 2013) (PDF)

Cool Trends and Stuff at CES 2013 (Jan. 27, 2013) (PDF)

2013 Mobile Marketing Trends (Dec. 26, 2012) (PDF)

Wars, the Military and Social Media: A Sticky Wicket (Nov. 18, 2012) (PDF)

Energy Industry Taking a Shine to Social Media (Oct. 25, 2012) (PDF)

REALTORS® Tapping in to Social Media to Connect with Buyers/Sellers (Sep. 29, 2012) (PDF)

Human-Plant Interaction - and More - at SIGGRAPH 2012 (Aug. 11, 2012) (PDF)

Surf Industry Riding the Digital Wave (July 25, 2012) (PDF)

Cool Stuff from SID Display Week 2012 (June 17, 2012) (PDF)

How the A/E/C Community Uses Social Media These Days (May 23, 2012) (PDF)

Marketing Religion Online: Attracting the Digital Flock (Apr. 15, 2012) (PDF)

Mmmmm - Marketing Dark Chocolate (Mar. 22, 2012) (PDF)

Rosy '12 Outlook for Game Industry (Feb. 29, 2012) (PDF)

The Future of Driving - It's Already Here (Jan. 21, 2012) (PDF)

Colleges Raising the Bar in Using Social Media (Dec. 26, 2011) (PDF)

Mobile Marketing 2012: Sky's the Limit (Nov. 25, 2011) (PDF)

Police and Fire Departments Embracing Social Media to Better Serve the Community (Oct. 24, 2011) (PDF)

E-Government Bringing City Hall to Your Digital Device (Oct. 15, 2011) (PDF)

Facebook: Boon or Bane for Cities and Counties? (Oct. 14, 2011) (PDF)

Cities Using Social to Generate Buzz -- and Revenue (Sep. 25, 2011) (PDF)

Social Media Risks for Companies: Caveats to Consider (Aug. 25, 2011) (PDF)

Connected Devices: Can We Handle Their Proliferation? (July 25, 2011) (PDF)

National Study Further Demos Your High School Classmates Just Won't Fade Away (June 19, 2011) (PDF)

Touch Technologies Will Rock Our World (May 28, 2011) (PDF)

Connectivity Between Consumer/Mobile Devices Growing (Apr. 9, 2011) (PDF)

Forecast for PC Gaming Industry Looks Rosy (Mar. 14, 2011) (PDF)

The Arab World and Revolution 2.0 (Feb. 28, 2011) (PDF)

Should the Government Be Protecting Online Privacy? (Feb. 19, 2011) (PDF)

Internet Traffic Patterns: They Are a Changing (Feb. 6, 2011) (PDF)

Phone Books Becoming Irrelevant (Feb. 4, 2011) (PDF)

There Is a Way Out from World of Warcraft (Jan. 27, 2011) (PDF)

A New Paradigm for U.S. Media: More Government Subsidies? (Jan. 22, 2011) (PDF)

6 Steps to Controlling Brand Buzz on Review Sites (August 19, 2009)

How Cloud Computing Can Pay Heavenly Rewards (February 19, 2009)

Six Experts' Predictions For 2009 (December 8, 2008)

Is Online Advertising Losing Its Luster? (July 25, 2008)

Follow the Clues to a Marketing Payoff (April 17, 2008)

Best & Worst of 2007: Experts Weigh In (December 19, 2007)

Verizon's Makeover for Homes and Marketing (November 6, 2007)

Visa and Ford Digitize the Great Outdoors (October 8, 2007)

In-House Creative Threatens Agencies (September 18, 2007)

Cutting-Edge Agency Exposes Creative Secrets (September 11, 2007)

Heinz Gives Users a Taste of Fame (August 29, 2007)

CP+B Pushes the Creative Envelope (August 16, 2007)

Coke's Industry-Shaking Mobile Move (July 10, 2007)

What's Hot in Automotive Sites Today (April 16, 2007)

"Happy Honda Days" Spans Multimedia (December 11, 2006)

Five Steps Toward Better Search Rankings (October 9, 2006)

Morbidly Curious Flock to Eons.com (September 12, 2006)

"World Trade Center" Ad Honors Heroes (August 18, 2006)

A Marketer's Guide to MSN (June 26, 2006)

HP Goes Wide to Get Personal (June 20, 2006)

Post, TV Guide and The Donald (June 07, 2006)

Survey: Local Online Ad Spending Is Up (May 15, 2006)

When a Promo Isn't Just a Promo (April 25, 2006)

A Case for Personalization (October 06, 2005)

Audi's Art of the Heist Captured Leads (July 26, 2005)

Clicking for Cars (March 16, 2005)

Online Personal Sites Seek Relationships (February 23, 2005)

No Degrees of Separation -- from Tide (February 14, 2005)

Connecting Artists and Fans Online (December 22, 2004)

Reaching Weekend Warriors Online (November 3, 2004)

Marketing to Seniors Online (September 23, 2004)

Online Clothes Lines (August 3, 2004)

Looking Good (June 17, 2004)

Creating Brand Buzz in Forums (May 17, 2004)

Online Travel Part 3: Is Bigger Better? (April 19, 2004)

Online Travel Part 2: Is Bigger Better? (April 15, 2004)

Online Travel: Is Bigger Better? (April 14, 2004)


8WIRE

Microsoft's New Licensing Model: The End of Shrinkwrap as We Know It? (July 31, 2001)

Microsoft.NET Expected to Deliver the Goods... In Time (May 7, 2001)


DIGITRENDS

Will Gen "Y" Surfers Ever Catch the Digital Wave? (Summer 2000)(PDF)

Campaign Watch

Miller Brewing Company (December 2000)

Universal Pictures (December 2000)

Polaroid (November 2000)

VW (November 2000)

Peet's Coffee & Tea (October 2000)

Pontiac/Aztek (October 2000)

BMW (Summer 2000)

Smartcasual.com (Summer 2000)

BMG (Spring 2000)

Calvin Klein/MTV (Spring 2000)

General Motors (Winter 2000)

Lands' End (Winter 2000)

Molson (Fall 1999)

Nabisco (Fall 1999)

Ford (Summer 1999)

New Pert Plus (Spring 1999)

Whirlpool (Spring 1999)

Bell Atlantic (Winter 1999)

ServiceMaster (Winter 1999)

Kodak (Fall 1998)

Swiss Army Brands (Fall 1998)


RETAILING.ORG

Rich E-mail Technology Fattens E-tailing Purse (September/October 2000) (PDF)


THE T SECTOR

Ad Watch

Leap Wireless: ‘Comfortable Wireless’ Campaign Has Cricket Chirping (Feb. 1, 2001)

Kintera: 'Kintera Campaign Brings in Bucks to Help Find Arthritis Cure' (Jan. 1, 2001)

Littlefeet: 'Leaving Footprints Out There' (Dec. 1, 2000)

Zucotto Wireless: 'Sweet Tooth Meets Bluetooth' (Nov. 1, 2000)


HERITAGE MEDIA: COMPANY PROFILES

Baja Duty Free

Broadcast Images

Digirad

Dyson & Dyson

Gen-Probe

HNC Software

Insight Electronics LLC

Interventional Technologies

PharMingen

San Diego Historic Properties

Stanley Steemer

Titan Corporation