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Return to: 2012 Feature Stories
CLIENT: IMAGINATION TECHNOLOGIES
March 16, 2012: GotGame
During GDC I had the chance to have an interview with a company called Imagination and to check out a demo of their Power VR. I had never heard of Imagination and I can guess neither have many of you, but as I found out I have been using their tech for years. That android device you have, your iPad, your just about anything including the PS Vita is all running and showing off those impressive visuals thanks to the GPU's of Imagination and their Power VR technology.
Now believe it or not just one of those GPU's can do some mindblowingly impressive stuff including rezzing tens of thousands of squares and triangles at the same time in stunning detail. That is just the power of one GPU and the Power VR, what you may not know is that the PS Vita has five of those in there making it for all intents and purposes the most potentially visually stunning and insane mobile gaming device ever created. As more and more developers get their hands on the tech and learn to squeeze all they can out of the insane texture compression rates and the massive power of the 5 GPU's in the system I have no doubt that it will be the single greatest mobile gaming device ever created.
You may be asking why have I never heard of this company and the answer is pretty simple. They are the ones behind the scenes making things work, and when you do something right people won't be sure you've done anything at all. This company blew my mind with the sheer staggering number of companies and devices that they have their GPU tech and the possiblities of it as a whole. So Im going to leave you with a small video they gave me that showcases what some developers have to say about Imagination and some of the devices they are on.
Return to: 2012 Feature Stories