LEADING TOOLS AND SYSTEMS PROVIDERS PUT POWERVR INSIDER TOOLS IN OWN OFFERINGS

KINGS LANGLEY, UK, Aug. 6, 2007 -- Imagination Technologies - the leader in mobile and embedded graphics technologies - is working with partners from its PowerVR Insider ecosystem programme to facilitate development tools and SDKs with which are enabling a revolution in mobile and embedded 3D content.

Components of the PowerVR Insider SDKs are being employed in: Elements Interactive's EDGELIB SDK, Khronos' conformance tests, Notorious Solutions' Mobex3D game engine, NetDimension's MatrixEngine, Sony Ericsson's UIQ 3.0 SDK, Texas Instruments' SDKs and other leading middleware and SDK offerings.

Says Tony King-Smith, VP marketing, Imagination Technologies, "PowerVR Insider exists to support the industry in the creation and delivery of groundbreaking content, and we are delighted that as part of that remit it is helping to enable class leading tools, middleware and SDKs from some of the most significant companies in the industry."

"The PowerVR Insider SDK was used by the Khronos Group in the development of OpenGL ES 2.0 conformance tests and it enabled us to develop the tests before silicon implementations were available - a huge win in development time. Khronos warmly welcomes the availability of the PowerVR Insider SDK as a vital part of the growing ecosystem of tools and technology to enable the mobile development community that will become ever more important as the sophistication of media APIs and silicon continues to evolve," said Neil Trevett, president of the Khronos Group.

Created to promote and endorse excellence at all levels of the mobile and embedded graphics ecosystem from silicon providers to games developers PowerVR Insider is the comprehensive community for leaders in 3D device and content development.

The PowerVR Insider SDKs are world class tool chain addressing every step of the application development flow for leading APIs such as OpenGL ES 1.0, OpenGL ES 2.0 and OpenVG. PowerVR Insider is the only SDK programme already offering full support for OpenGL ES 2.0. The comprehensive PowerVR Insider SDKs include Tutorials, Source Code, Documentation, Extensions Specifications, Platform Abstraction Framework and a powerful and extensive Tools Library.

The SDKs also provide extensive support for 3rd party content creation tools including Autodesk 3DStudioMAX, Autodesk Maya, Adobe Photoshop and Adobe Illustrator.

Return to: 2007 News Releases