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"Good communication is as stimulating as black coffee, and just as hard to sleep after."
-- Anne Morrow Lindbergh
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Topic or industry-specific blogs may be an effective communications tool for your company. You not only gain access to an audience seen as lucrative and influential, but due to the popularity of search engines and cross-linking that's commonplace with blogs, the potential for increased impression values is huge. One successful pitch can result in dozens of pick-ups.
Your company may also want to consider having Leavitt Communications create and maintain a corporate-owned blog to build buzz in advance of a product introduction, a major release, conference or trade show. This will create a direct outlet between your company and targeted clientele. The immediacy is attractive because you avoid long advertising production cycles and can be perceived of as cutting-edge and untouched by PR spin.
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