Inaugural Musings
Neal Leavitt, Leavitt Communications
Welcome to my blog. Not exactly Pulitzer-Prize winning opening prose but there you go. Admittedly, am long overdue – what finally prompted me to get off my digital fundament was a recent book I read by David Meerman Scott called ‘The New Rules of Marketing & PR‘.
One example he used really grabbed my attention. Scott indicated that one of his favorite examples of success with the new rules of marketing and PR came from the pastor of a church in the Washington, DC metro area.
“But his isn’t a typical church, because he doesn’t actually have a church building,” said Scott. “Instead he uses video technology, blogs, podcasts, and the Web to tell stories and build a spiritual community both on- and offline…here’s a guy who’s a church leader without a church building, and through innovative use of a blog, a podcast and some video, he has become a leader in his field. He’s got a bestselling book and tens of thousands of devoted online followers. Whether you’re religious or not, you’ve got be impressed with his business savvy and with the way the new rules have helped him reach his buyers.”
Like the church pastor, I want to position Leavitt Communications as a key player in our industry.
Goals/objectives of this blog are simple and straightforward – comment on salient marketing communications/media issues and ancillary topics, establish a dialogue with all of you out there who are gracious enough to respond, and subsequently hope this spikes traffic to our site to help with new business development.
And I’ll also take care of the self-promotional stuff right now:
http://www.leavcom.com/referralprogram.htm — Links back to our referral program. Self-explanatory. Welcome your leads, happy to remunerate you.
http://twitter.com/leavcom — Follow us on twitter; happy to return the favor.
http://www.linkedin.com/pub/neal-leavitt/1/882/1a2 — Join my LinkedIn network; ditto on my joining yours.
http://www.facebook.com/neal.leavitt -– Join me on Facebook too.
Looking ahead, I welcome your thoughts and in advance, thank you for your comments.