"Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge"

--Daniel J. Boorstin

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Client Case StudY: Technology


Project:   Company branding

AmristarWith offices in Perth, Western Australia, Silicon Valley, CA, and London, Amristar is a global provider of web-map/GIS applications and spatial data technologies for high performance Enterprise applications; from simple embeddable maps, to touch oriented mobile and full enterprise web-GIS.

Amristar engaged Leavitt Communications to ratchet up the noise level in promoting various products and strategic partnerships. A series of news releases have resulted in literally hundreds of editorial placements worldwide in leading trade and business publications.

Project:   E-newsletter

Harte-HanksHarte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers.

The Harte-Hanks Market Intelligence division monitors installed technology and spending plans at business, government and institutional sites in North America, Asia-Pacific, Europe and Latin America.

Leavitt Communications created Technology Intelligence Bulletin, a quarterly e-newsletter for Harte-Hanks Market Intelligence that was pushed to clients, prospects, editors and industry analysts. Each issue contained a story by the firm's general manager that encapsulated each issue's content; a guest column; and breaking company news/views/developments that would be of interest to viewers. On a number of occasions, editors developed additional content based on e-newsletter stories from Harte-Hanks Market Intelligence.

Project:   Media/analyst relations activities, International CES

Imagination TechnologiesUnited Kingdom-based Imagination Technologies creates and licenses market-leading processor solutions including graphics, video, vision, CPU and embedded processing, multi-standard communications, cross-platform V.VoIP and VoLTE and cloud connectivity.

Leavitt Communications has represented Imagination since 2005 and has been spearheading media/analyst relations for the company at International CES since 2006. At CES 2014, we engineered more than 50 briefings at the suite and generated numerous stories during and post-CES. A few examples:

Project:   White papers

July SystemsFor years, July Systems (offices in Bangalore, India and San Francisco) has been redefining how businesses go to market with mobile. The company's award-winning cloud-based mobile application platform is used by some of the world's best-known brands to reach more than 140 million users in 150 countries and deliver billions of transactions annually. July MX, the company's 4th generation platform, is a first-to-market self-authoring mobile experience platform for creating and publishing mobile sites and applications quickly, without reliance on coding skills or technical expertise.

To further accentuate the company's mobile expertise, Leavitt Communications created a number of white papers. One of these, Monetization Trends: Sports & Entertainment, provided an in-depth look at the trends, leaders, monetization models and challenges surrounding the growing mobile marketing phenomenon. Another, The Hidden Side of Mobile Innovation, offered seven integral tips for sustaining mobile innovation and realizing a mobile strategy. The latter was also used as a part of a senior July Systems marketing team presentation at an eTail West conference, a leading e-Commerce and multi-channel retail event.

Project:   Fast-track distribution of a merger and acquisition announcement

LocatelParis-based Locatel wanted to publicize the firm's acquisition of 2M Electronic A/S, a Danish provider of interactive hotel guest room technology. The release was distributed throughout Europe and North America and resulted in more than 150 editorial placements with leading financial and hospitality publications, wire services and online publications. Some of these included European Venture Capital Journal; Yahoo Finance/France; AOL/France; Le Figaro; Dow Jones News Service, and more.

Project:   Blog

Network BoxNetwork Box USA was formed in response to the escalating danger posed by security breaches, virus attacks and similar threats arising from widespread use of the Internet. The company's managed security services use a global network of operations centers to monitor, update and manage protected client gateways in real-time.

To better position the company's CEO as a leading edge Internet security expert, Leavitt Communications created a series of blog posts focusing on a wide variety of security-related topics. Some of these have included posts on malware, IPv6 and cloud security.

Project:   Product promotion

ROCKINetherlands-based ROCKI has designed and developed the ROCKI Wi-Fi Music System with the vision to revolutionize home music. The company's objective is to change the way everyone enjoys music by first transforming all existing speakers – new or old – into Wi-Fi speakers, and then building the ROCKI system that plays music from every phone, to all speakers, for everyone.

Leavitt Communications helped introduce the small and compact ROCKI Inside, which allows every speaker brand to create new Wi-Fi speaker designs, as well as quickly launch Wi-Fi speakers using their existing speakers. A snapshot of media results:

Project:   Bylined quarterly column in a leading trade publication

StantumBordeaux, France-based Stantum has been an industry leader in multi-touch technology for over a decade and in 2005, was the first company to market commercial products using a reliable multi-touch user interface. The company is now developing products for the burgeoning e-education market worldwide.

In order to raise Stantum's global profile, Leavitt Communications engineered a quarterly column in Electronic Design, a leading trade publication that was bylined by the company's CEO. Topic ranged from tablet interfaces to using VDM technology for better handwriting input.

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