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"Advertising is the rattling of a stick inside a swill bucket."
-- George Orwell
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Great advertising doesn't have to be big, bold and splashy. For your ad to be effective, it must have a solid foundation, e.g., clearly defined marketing objectives = an effective creative strategy.
You want your ad written from your prospective client's point of view - not yours. You want to highlight key benefits and keep the language simple. Inform your audience - avoid unnecessary hype and fluff.
Leavitt Communications has been creating ad campaigns for our varied clientele for more than a decade, and through our partnership with ak creativeworks, an Orange County, California-based advertising and copywriting firm, we can deliver extensive expertise that encompasses a wide variety of vertical markets and industries.
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