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"The Internet is a great way to get on the net."
-- Senator Bob Dole
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Wikipedia defines web analytics as the "measurement of the behavior of visitors to a web site." In short, if your web site is an integral part of your overall marketing strategy, then measuring your return on that investment (ROI) is critical.
Our partners at ELM Design World can help your business interpret what for many may seem like mind numbing statistical data about your company's web site and clearly explain what it says about where your ongoing investment in Internet marketing campaigns is best applied. Armed with these cogent analyses, you'll be able to better manage your web site and improve your ROI.
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