ROCKI Launches "ROCKI Inside" to Bring Wi-Fi Speakers to Everyone Simply and Easily

LAS VEGAS, JAN. 6, 2014 -- Wi-Fi home audio specialist ROCKI plans to revolutionize the music streaming market with its new "ROCKI Inside," the first-ever Wi-Fi, multi-room stereo system for the masses. Wireless music is currently dominated by Bluetooth, which was designed for speech, not for music. Low bandwidth means the music has to be heavily compressed. Yet it dominates the market because of price. Furthermore, Bluetooth is only a cable replacement, and offers no added functionality like multi-room, multi-user where everyone can enjoy music in a networked environment.

The small and compact ROCKI Inside bridges this gap by allowing every speaker brand to create new Wi-Fi speaker designs, as well as quickly launch Wi-Fi speakers using their existing speakers. Below are some comparisons between ROCKI Inside and Bluetooth:

Wi-Fi Speakers with ROCKI Inside	Bluetooth Speakers
Complete network functionality in line with today's social and sharing lifestyle	Only serves as cable-replacement with no extra functionality
Over tens of meters, extendable to hundreds of meters, through walls. Most homes are already Wi-Fi-enabled in every corner of the house.	Typically works only up to 5m distance
Digital music is streamed "as is" without distortion; or use FLAC with perfect lossless sound quality	Streams digital music in highly compressed audio transmission designed for speech, not for music
Always available - because it's always connected to your home Wi-Fi, you do not have to keep pairing each time	Always need to go through the pairing process before playing music
Control / play music from across all devices - phones, tablets, laptops, computers	Computers typically do not have Bluetooth but do have Wi-Fi
Works with your existing network media devices UPnP/DLNA. Media Players, XBMC Media Center, Xbox, PlayStation	No compatibility with existing network media players
Able to use your phone for calls while music continues to play	Cannot play music and talk at the same time
Able to take your phone "out of range" while music continues to play	Needs to keep phone within the limited Bluetooth distance
Multi-user - everyone including friends and family can play music using their own phones	N/A
Multi-room - you can play from any of the speakers or all at the same time. Great for those awesome house parties with music everywhere, even in the bathroom	N/A
Party mode - designed for social party playlist where everyone can join in to queue and manage songs on the playlist	N/A

"The launch of ROCKI Inside is in line with our vision to simplify and improve home audio for everyone." says Nick NM Yap, ROCKI co-founder and CEO.

This is the first unveiling of ROCKI Inside, signaling ROCKI's ambitious path to become the Wi-Fi music streaming technology of choice for home audio. The company is now positioned to be a major player in the consumer electronics industry beyond its recently concluded successful Kickstarter campaign, which raised more than $220,000 from over 2,300 backers worldwide.

Contacts:

Press & Media Relations: press@myrocki.com; Neal Leavitt, Leavitt Communications, neal@leavcom.com, 760/639-2900
Developers: developers@myrocki.com
Alliances, Partners, Channel, Resellers: partners@myrocki.com
Press Site: http://www.myrocki.com/press
Website: http://www.myrocki.com
Facebook: http://www.facebook.com/myrocki
Google+: http://gplus.to/myrocki
Twitter: http://www.twitter.com/myrocki

About ROCKI

ROCKI has designed and developed the ROCKI Wi-Fi Music System with the vision to revolutionize home music. ROCKI changes the way everyone enjoys music by first transforming all existing speakers – new or old – into Wi-Fi speakers, and then building the ROCKI system that plays music from every phone, to all speakers, for everyone.

ROCKI. From every phone. To all speakers. For everyone. Free your music!

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