"The new electronic interdependence recreates the world in the image of a global village."

-- Marshall McLuhan

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According to the Pew Internet & American Life Project, more than 22 million adults in the U.S. own an iPod or other MP3 player, and 30 percent of these download podcasts.

What makes podcasting attractive is the subscription methodology - using RSS (Really Simple Syndication), listeners only have to tell their device once that they would like to receive a program. Once 'subscribed,' new episodes are automatically downloaded.

Podcasting offers enormous marketing capabilities. Executed properly, it's an effective way to improve sales and conversion rates, and also provides value-added content that can be used in coordination with web sites, newsletters and email marketing.

Leavitt Communications can tackle all elements of a comprehensive podcasting campaign, which may encompass:

  • Audio & video recording
  • Distribution
  • Editing & encoding
  • iTunes directory placement
  • Media hosting
  • Monthly download statistics
  • Script writing/editing

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