"If you expect your friend to be unoffended by your warts, youd better pardon his pimples."

-- Horace, Satirae, I, 3, 74-75

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Social Media

Social media has become indispensable in keeping track of what people say about your company, your brand, your products, your competitors. The transformation of the Internet as a social tool means that people everywhere are yakking – and you need to listen to what they’re saying about your business. Social media platforms like Facebook, LinkedIn, Twitter, and blogs are providing new communications opportunities – and challenges.

Company images can be quickly tarnished by digital media – two employees of Domino’s Pizza, for instance, posted a web video of themselves blowing their noses on pizzas. The company quickly uploaded a statement on its web site alerting consumers; 24 hours later their president apologized on video, said the employees had been fired and would face criminal charges.

While the Domino’s Pizza example is extreme, you can avoid or mitigate negative comments (whether true or false) by monitoring your brand via social media. Web chatter circulates at warp speed now – a tweet turns into a blog post and can then become national/international news in a heartbeat.

Leavitt Communications, via our partnership with UK-based Polpeo will work with you to determine which types of social media are apropos. Polpeo is a leading edge social media pioneer that has created an innovative technology platform to simulate social media channels. Polpeo works with brands across a wide range of industry sectors including FMCG (Fast-Moving Consumer Goods), food and drink, financial services, automotive and the public sector. Polpeo provides social media crisis simulations, customer service simulations, and social media strategy & campaign testing.

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Social Media
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