"What patient can trust the knowledge of a physician without reputation or furniture, in a period when publicity is all-powerful and when the government gilds the lamp posts on the Place de la Concorde in order to dazzle the poor?"

-- Honore de Balzac

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Public Relations

It's estimated that the total number of commercial messages of all types seen on any day now exceeds 4,000. This reflects not only a rise in the number of messages but in the number of organizations seeking your attention.

While advertising communicates a paid message to the masses or a specific market niche, public relations reinforces that message by communicating to the public through a third party - the media.

Every company or institution is the subject of public relations, whether it pursues the activity or allows opinions and perceptions to develop by default. The public forms opinions and makes decisions in the marketplace and at the polling booth that affect business and industry. Your organization, therefore, has an opportunity and a responsibility to effectively communicate with the many publics it serves. A public relations program is also necessary because proper and truthful information and interpretation can bring favorable client/public acceptance and support.

The bottom line? Our public relations philosophy is fourfold: research, planning, communications and evaluation of the implemented program. We may, for instance, recommend creating a speakers bureau for key executives with apropos trade groups, chambers of commerce and other service organizations. Other program elements could include media training, editorial writing, message and story development, and event planning.

In short, we'll make your message more credible by reaching your critical audiences and stakeholders.

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